James is a natural born leader. That much is obvious. And behind the charm and the banter, the generous vibe and the bright shirts, is a laser focus, and a sharp understanding of what you, the client, really needs. Not to mention a clear view of the road ahead. James is deeply passionate about a lot of things. Breathtaking design that moves people, molds trends, and motivates markets is pretty much first on the list. We love working with him. We trust him. We know you will, too.
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Yeah, he rides rough. After all, this Kiwi grew up playing rugby in the Polynesian stronghold of South Auckland. But Niko also wears a pink helmet: he understands tenderness, and caution, and is very careful with client sensibilities. So Niko rolls through life with the surgical precision of a German engineer, tempered by the jolly good nature of a New Zealand country boy. His holy grail is the ideal arresting juxtapositions – which you'd never guess from seeing a tough guy in a pink helmet.
[email address protected by javascript]Aleisha is incredibly sharp and on point. She's also a real cheerful talker. So much so that her parents used to pay her a dollar to be quiet for 20 minutes. Nowadays, when Aleisha talks, we sit up and listen. She has an illustrious work history on both sides of the client/ad agency relationship. So she has a firm grasp on every perspective in our world – especially in the retail universe. We're pretty glad she's on our side.
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Don't let her unassuming demeanour fool you. Jackie is a seasoned pro. She's an accomplished media planner, a star project manager, and what else? Oh yeah, a published novelist. Jackie's always got her eyes on the full horizon, and has a firm grasp on the whole arc of the project. And she weighs in on creative, too – but only when it's super essential, so we know to listen. So yeah, we think she's pretty good.
[email address protected by javascript]Kala has a very diplomatic way with people. It's been that way ever since she thanked the "nice man" at the hospital who suctioned the popcorn out of her nose when she was tiny. (How it got in there is a whole other story.) She's also got a great nose for detail, so to speak, and pretty incredible creative instincts as well. She loves hitting deadlines, answering clients' questions, and keeping their brands on track. She also loves taking off to Barcelona for three weeks. It's all about balance.
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When Jon was ten, he typed out a two-page fantasy story about a mystical cat. He clacked it out on an old typewriter, and brought the raggedy pages to Mrs. Woods, his 4th grade teacher – whom he loved deeply. She told him to be a writer. He obeyed, and never looked back. Nowadays, his strategies and stories have more to do with real business results than magical meows, but they still have that fantastic passion. Luckily, they also now come without whiteout on the page.
[email address protected by javascript]Jamie fishes for everything: design ideas, strategic insights, compliments. Carp. After all, he's from Labrador. But mountains are Jamie's natural habitat these days, and mostly on two wheels. When he's not tearing through trails that look like the Moon of Endor, he's here at Toolbox, crafting new ways of looking at brands and the world. He's the first man you see by the door. He controls the music. He controls our brands. And he controls our hearts. Let him control yours.
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Anna is fast. So fast you can't even see her coming sometimes. You just look up from your work, and she's sitting there, like a mountain lion. Anna has always had a need for speed. When she was tiny and living in Barbados, she used to whip down her steep driveway on her bike, feet way up in the air. She never crashed. Her work ethic is just about as flawless. Anna is an unusually organized and pro-active designer. She lives to help others express themselves creatively. Meet her and know it for yourself.
[email address protected by javascript]Erin's happy place is standing bundled up on a soaked Kitsilano soccer pitch, drinking a coffee and watching her son Ben play his heart out. But make no mistake: She also crafts some of the most refined, lush, evocative fashion-focused creative we've ever feasted our eyes upon. She's worked with some marquee brands through the course of her career, and she always knows what small cues will elevate her work to the next level. Now if she could just improve young Ben's defence.
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In his spare time, Vince creates soundtracks for video games, from scratch. No, really. Here at Toolbox, Vince turns dials, focuses lenses, and crafts layouts beautifully. He also dresses up as an Ewok sometimes. Well, that was just the one Halloween. But seriously, Vince has a crystal clear understanding of every piece of creative he designs – whether it's a full-scale magazine or a quick little b-roll video edit – on every level. He's also probably the most likable guy in the office.
[email address protected by javascript]Veronica has always been a stickler for detail. As a child, she memorized all of the colours in the Crayola box, noting the subtle differences between RazzMatazz, Magenta, Strawberry and Chocolate Mousse (and corrected people who didn't have the colour names straight.) Today, Veronica is a master architect of gorgeous, intelligent, leading design work. She often works from the ground up, sketching her visions by hand (with a black pen, usually), looking tirelessly at every last detail. Best of all, for Veronica, working as a designer is no longer work. 'Nuff said.
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Just before her second birthday, Courtney decided that she would give herself a haircut. She was determined to carry out her plan, even though the only mirror she could see herself in was across the hall. She sprinted back and forth, snipping away each time. She was caught – but not before giving herself a brutal mop top. So yeah, Courtney has always been her own woman. Luckily for us, and you, her aesthetic has evolved quite a bit since then. She loves nothing more than seeing her painstaking designs come to life in lights. No one stops her creative process now.
[email address protected by javascript]Victoria has always had an instinct to roam. As a five-year-old, in response to a withheld dessert, she harrumphed loudly, packed up her pink suitcase, and trudged across the street to the park. There, she sat for what she thought for a good long time (it was three minutes) and planned her next move. Which was, ultimately, to go back home and go to bed. Still, Victoria's wanderlust rages on – in recent years, she's touched down in the Carribbean, Central and South America, Europe, and Southeast Asia. Today, she helps brands take flight through social media campaigns that transport target audiences – but usually from her desk here in Vancouver.
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