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Wax Strip Design

A time honoured beauty tradition with a brand new look.


Persian cold wax


Persian Cold Wax is an all-natural hair removal brand with a 20-year history. Born of the salons of Tehran, the product employs age-old methods, familiar to generations of women. The product called for a brand that was exotic and premium, but felt as warm and welcoming as your neighbourhood salon. Perhaps most importantly, it needed to clearly own the category, reflecting a proud Persian heritage.

The clean brand identity reflects this product’s simple process and pure, natural ingredients. The floral pattern, meanwhile, is a clear flourish to a Persian female identity
– proud, beautiful, and elegant. The subtle “V” shape also nods to femininity, and contributes to a delicate, “there but not there” feel. Rich and luxurious colours speak to the product’s rich tradition of beauty and luxury. Best of all, sales are very healthy – so the tradition can continue for generations to come.


Born of the salons of Tehran, the product employs age-old methods, familiar to generations of women.




Beauty Products

Pure and natural

The packaging is unmistakably Persian, but clean and modern. Floral patterns and the subtle "V" speak to femininity.

Salons
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