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Persian Hero

A time honoured beauty tradition with a brand new look.


Persian cold wax


Persian Cold Wax is an all-natural hair removal brand with a 20-year history. Born of the salons of Tehran, the product employs age-old methods, familiar to generations of women. The product called for a brand that was exotic and premium, but felt as warm and welcoming as your neighbourhood salon. Perhaps most importantly, it needed to clearly own the category, reflecting a proud Persian heritage. 

The clean brand identity reflects this product’s simple process and pure, natural ingredients. The floral pattern, meanwhile, is a clear flourish to a Persian female identity
 – proud, beautiful, and elegant. The subtle “V” shape also nods to femininity, and contributes to a delicate, “there but not there” feel. Rich and luxurious colours speak to the product’s rich tradition of beauty and luxury. Best of all, sales are very healthy – so the tradition can continue for generations to come.

Born of the salons of Tehran, the product employs age-old methods, familiar to generations of women.



Persian A

Pure and natural

The packaging is unmistakably Persian, but clean and modern. Floral patterns and the subtle "V" speak to femininity.

Persian B
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