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  • One Coffee
  • One Coffee
  • One Coffee
  • One Coffee
  • One Coffee

Single-serving the whole planet


ONE COFFEE


Single serve coffee machines – those capsule systems with the cool countertop brewers – are absolutely storming the coffee industry. Coffee drinkers go crazy for these things, and it's not hard to see why. They consistently deliver excellent coffee, offer an almost endless variety of blends and flavours, and require basically no cleanup. But what about all those capsules? In today's world, can we really feel good about a system that tosses that much unnecessary plastic in the landfill?

Enter OneCoffee, a way more sustainable solution. OneCoffee capsules are made with biodegradable plastic, which breaks down fully and moves safely through the food chain and in the environment.

Many buyers really object to the waste from K-Cups (the dominant capsule type), so this forms a major competitive advantage – it's a true game changer. Plus, the coffee is of excellent quality.

In OneCoffee, we saw the opportunity to humanize the world of single-serve coffee. So the new brand is honest, colourful, eccentric, fresh, a little rough – a perfect tribute to clean living and new thinking. OneCoffee has since been picked up by retail giants like Choices, Nesters, and Whole Foods, and received a lot of positive PR along the way. We'd call that a pretty successful launch.


one coffee life begins after coffee

Brimming with
new ideas

To craft the core identity for OneCoffee, we held two key tenets in mind: the warm, authentic humanity behind this product, and the crisp, clean engineering that went into its creation. The result – which we call the principle of "Spontaneous Precision" – connected heart and head together in a single impression. The logo design reflects this powerfully, with a Zen-like spontaneity, and a clear reference to the warm reflection on the surface of a fresh cup of coffee, tempered by a clean symmetry of form. All to reflect a global perspective, and smarter thinking.
one coffee organic single serve coffee

Composing a moment

OneCoffee's colours and graphics echo the sentiment of the blend, be it the strength and boldness of French Roast, the comforting familiarity of Breakfast Blend, or the exotic earthiness of a Sumatran. This simple system was underpinned by a playful, approachable aesthetic, with handwritten type, and plenty of breathing room. The copy told the momentous story of OneCoffee in a friendly and forthright tone.
one coffee biodegradable organic fairtrade

Get to the point
(of purchase)

It's one thing to think about brands as they coalesce in the studio, but how does this system work in the marketplace? As the product launch played out, the clean impact of the OneCoffee aesthetic was articulated across a host of touchpoints, including banners, a wet bar for sampling, merchandiser stands, shelf danglers, and vehicle wraps.
  • one coffee concept coffee cup
  • one coffee concept earth
  • one coffee concept yin yang
  • one coffee concept smiley
  • one coffee concept zen
  • one coffee concept O
  • one coffee concept C
  • one coffee concept oc logo
one coffee concept
One Coffee iPad
  • one coffee slider organic
  • one coffee slider keurig
  • one coffee slider french roast
  • one coffee slider columbian
  • one coffee slider fun varied
  • one coffee slider small footprint big news

Paying off the promise

On the website, we needed to move past the primary message ("Finally, a single serve coffee that’s guilt-free!"), and drill into some of the details of the story. For starters, this is great quality coffee – better, in fact, than most competitors – and the site allowed for more of that story to be told. We also wove in, of course, OneCoffee's organic credentials, and its Fair Trade pedigree. Perhaps most importantly, we used the site to make clear that the biodegradable promise was 100% real – paying off the expectations of the brand’s core promise. Finally, we let customers know where they could find OneCoffee – key for an emerging brand.
Micro-Lot One Coffee Micro-Lot
Food Service Micro Coffee Food Service
  • one coffee micro lot kona
  • one coffee micro lot limited edition
  • one coffee micro lot kona 51 blend
  • one coffee micro lot packaging
  • one coffee micro lot branding
  • one coffee micro lot my world
  • one coffee micro lot kona
  • one coffee micro lot limited edition
  • one coffee micro lot kona 51 blend
  • one coffee micro lot packaging
  • one coffee micro lot branding
  • one coffee micro lot my world

The dark side of OneCoffee

To underscore the premium quality of the brand, a micro-lot series presented OneCoffee in a whole new dark. Using the same brand profile with reversed out colours, we injected a sense of premium, top-shelf polish into the limited-edition line. Meanwhile, the label reflected the thoughts of John Gray, the roastmaster, live and direct.

  • one coffee food service packaging
  • one coffee food service branding
  • one coffee food service biodegradeable
  • one coffee food service my world
  • one coffee food service packaging
  • one coffee food service branding
  • one coffee food service biodegradeable
  • one coffee food service my world

Small capsule, big bulk

One clear channel for this delivery method is hospitality, institutional, and food service settings. With this much clean convenience, the appeal is obvious for high volume customers. And when businesses can reduce their impact, all the better to create a little company pride. We created generic 72-pack boxes with a label to identify the capsule type – to allow the OneCoffee gospel to spread far and wide.

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