Single serve coffee machines – those capsule systems with the cool countertop brewers – are absolutely storming the coffee industry. Coffee drinkers go crazy for these things, and it's not hard to see why. They consistently deliver excellent coffee, offer an almost endless variety of blends and flavours, and require basically no cleanup. But what about all those capsules? In today's world, can we really feel good about a system that tosses that much unnecessary plastic in the landfill?
Enter OneCoffee, a way more sustainable solution. OneCoffee capsules are made with biodegradable plastic, which breaks down fully and moves safely through the food chain and in the environment.
Many buyers really object to the waste from K-Cups (the dominant capsule type), so this forms a major competitive advantage – it's a true game changer. Plus, the coffee is of excellent quality.
In OneCoffee, we saw the opportunity to humanize the world of single-serve coffee. So the new brand is honest, colourful, eccentric, fresh, a little rough – a perfect tribute to clean living and new thinking. OneCoffee has since been picked up by retail giants like Choices, Nesters, and Whole Foods, and received a lot of positive PR along the way. We'd call that a pretty successful launch.
To underscore the premium quality of the brand, a micro-lot series presented OneCoffee in a whole new dark. Using the same brand profile with reversed out colours, we injected a sense of premium, top-shelf polish into the limited-edition line. Meanwhile, the label reflected the thoughts of John Gray, the roastmaster, live and direct.
One clear channel for this delivery method is hospitality, institutional, and food service settings. With this much clean convenience, the appeal is obvious for high volume customers. And when businesses can reduce their impact, all the better to create a little company pride. We created generic 72-pack boxes with a label to identify the capsule type – to allow the OneCoffee gospel to spread far and wide.