In the dry cider category, branding is usually as stout
as Olde English oak – and almost as rigid. For Lonetree, there really was a humble local story to tell, and an opportunity to do something new with the brand. The key was to craft a can design that would sprout right out of the shelf, but still feel old world and natural. It also needed to be distinctly British Columbian.
This emotive, painterly identity met every requirement nicely. The clean and mysterious apple tree had an
almost mythic sense of nostalgia. The shot of red made
the image pop, and declared the freshness of the brand. The sketched, organic feel suggested the craft-style, small batch nature of the cider – a key differentiator in this fiercely competitive category. Most importantly both suppliers and pubgoers love it.
The sketched, organic feel suggested the
craft-style, small batch nature of the cider –
a key differentiator
in this fiercely competitive category.
Details like handcrafted, rough edges cue the small batch, handcrafted nature of the product. An evocative story on the can drives home the old-growth character of the Lonetree orchard.