Icon Fine Wines & Spirits was poised to be one of Canada’s top wine and spirit agencies. As the company grew, they needed to establish themselves as a real contender in the eyes of retailers, vineyards, and of course, consumers. Three flagship brands – Hellbent, Shot in the Dark, and The Elegant Ocker – sent clear signals that Icon was a contender with a fresh vision. In the world of wine, consumers face dozens of labels on the shelves. Stopping power is everything, and leads directly to sales. So design really matters. We'll drink to that.
“The new look and feel that they’ve developed for Icon Fine Wines and Spirits has really helped us launch in a very strong industry position.”
Jay Garnett, Partner
Icon Fine Wine and Spirits