One of the more remarkable events of my weekend was watching the
successful Red Bull Stratos Mission to the Edge of Space freefall by Felix
Baumgartner. I was riveted by the spectacle, which, for me, had all the
ingredients of a memorable moment in time. Imagination. Courage. Life (and perhaps death). History. The future. All on the line in search of going beyond.
It turned out pretty well for Felix and his team. And while I
thought about the experience later, it struck me that Red Bull,