Notes from an Account Director
The Southgate Winter Photoshoot, Darling. Don’t Touch.This was high fashion, sweetie, and the Southgate Winter shoot was on its glorious way. Actually, the studio was a bit dark, and there were photos of people’s naughty bits on the walls, winking at us. But a bit of smut didn’t stop us from being our usual sophisticated-yet-understated selves. ‘Blimey, I would never have thought to put that fedora with the pleated dress and those wooly gloves,’ I said.The stylist smiled at my ignoramus
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A very Merry Christmas from Toolbox
It's been a tremendous year for us at Toolbox.We've built big new alliances, gathered lots of new talent, and forged ahead in bold new directions. Things are certainly heating up around here. So we wanted to give a bit of that holiday warmth back to those who need it most at the Union Gospel Mission. In the spirit of Christmas - and with a festive Toolbox twist. From our house to yours, Happy Holidays from all of us here at Toolbox.
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Walk and talk Toolbox. And carry a big stick.
Personality matters. In fact, we believe it's hugely significant in the world of business. Anyone who's honest will tell you that personal presence and character has a very real effect on real-world outcomes. We also take our craft — as designers, brand shepherds, and communications specialists – extremely seriously.This duality, simple as it is, will define this blog. It's who we are. And it's what we do. For us, who try to infuse passion into everything, the two are one. It bleeds
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Soul on Film: Shinya Kimura and the power of video
At Toolbox, we have been aggressively building capacity in video production. And it's not just because we find movies mesmerizing (though we do). Video gets a lot of information across very quickly. Search engines love it. And of course, people are a lot more likely to pass a video around to their friends through social networks.But the real power of video is in the rich character it can illustrate. A video's ability to weave a bunch of subtle cues together - through shot selection, lighting, pacing,
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